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Email Campaigns

United Way

While working at Heartland Financial Inc., we ran a United Way campaign for Dubuque Bank & Trust, one of the member banks under Heartland Financial, to motivate employees to give back to their community and help provide education for children. I designed and sent out a series of emails to help inspire people to donate and designed the kick-off and wrap up presentations. By the end of the campaign, we had raised over 95,000  dollars to help children have access to books and other educational materials. The children were so excited that United Way organized a field trip to the different branches to say thank you to those who donated. I participated in the field trip by taking pictures and then building a PowerPoint presentation to say thank you to those who weren’t able to see the children.

Kick Off Meeting

TPresented to give the campaign a strong start - sharing the donation goals and mission of the organization

The Results

Presented at the wrap up meeting to show the results of the campaign and the amount raised.

Thank You

Sent to staff who donated, but were unable to see the children when they visited.

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JVA 411 Newsletter

During my time at JVA I ran their weekly newsletter, the JVA 411. I was in charge of writing, scheduling, and collaborating with industry experts to provide valuable information to their 411 subscribers. Their newsletter audience includes nonprofit leadership, young professionals, and community-minded individuals from Denver. Here are some newsletter highlights:

  • Holiday Party
    A/B Tested Subject Lines - Winner: You’re invited to our annual holiday party and social enterprise fair!
    Open rate: 31.7%  Clicks per unique open: 6.3%
     

  • January Training Guide
    Subject line: January 2018 Training Guide!
    Open rate: 37.1% CTR: 3.4%
     

  • General Weekly Email
    Subject line: Fall, change, thankfulness, and giving!
    Open rate: 20.5% CTR: 4.8%

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